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Magazines

Research World (April 2004)

Twenty providers that account for over 80% of the worldwide marketing research turnover, or even ten companies being responsible for over90% of global turnover in 2010, is this probable? The degree of concentration has already risen to this level in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
April 1, 2004
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Citation

B.V., E. (2004a, April 01). Research World (April 2004). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-april-2004-


Research papers

Interviewer performance and personality

While carrying out the fieldwork for the British Standardisation of the Cattell 16 Personality Factor (PF) inventory, BMRB were able to collect personality data on a large number of their interviewers. Analysis of these personality data in relation...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: J. Bridges, Bill Mabey
October 1, 1973
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Citation

Bridges and Mabey (1973a, October 01). Interviewer performance and personality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interviewer-performance-and-personality